Primary Research Method

Primary research involves gathering raw data from a primary source.

Qualitative Techniques

The qualitative approach allows greater depth as well as width of coverage when exploring consumer opinions on a particular subject, their preferences, attitudes, perceptions, receptiveness, etc.

These are obtained either by means of Focus Group Discussions, or through Face-to-Face Depth Interviews with potential target market groups.

Qualitative feedback is especially useful in developing new concepts for a particular development.

Our research techniques and methodologies have stood the test of time and have been proven through years of experience. For analysis work, we are one of the most-respected market research analysts in the country, incorporating investigations into both business and societal issues.

Quantitative Techniques

When it is more important to study a large cell size of potential target markets, quantitative research methods are used.

These usually take the form of either face-to-face structured interviews, telephone interviews, or postal/electronic surveys. Interviewees involved are usually homebuyers, shoppers, office occupants, retailers, etc.

The findings will establish purchase motivations, consumer lifestyles, shopping habits and preferences, etc.

Secondary Research Method

Secondary Research involves collecting data from published sources or in some cases, anecdotal evidence. These include:-

• An in-house database - our RESEARCH Inc. Asia office in Kuala Lumpur, which maintains an extensive databank on data and information relating to consumer data & trends, economic information, social demographics, governmental legislation and policies, infrastructural developments, the Malaysian property market, etc. and even international market developments abroad.
• Our library of newspaper cuttings, magazines & other published materials which serve as our physical record of the latest market news and trends, industry developments, reviews, latest product offerings, their features, etc.
• Private and Government journals, reports, official statistics, structure plans & other releases which contain additional information on up-to-date economic & social demographic data, government policies, current & future infrastructural developments, market performance, industry statistics, etc.
• The World Wide Web & other online information sources.

Additionally, we have our own international network, with whom we consult for information on the latest property market and consumer trends abroad, including property developments by developers abroad.